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Where AI meets
the Amazon shelf

Weekly intelligence on how artificial intelligence is reshaping Amazon — from listing optimization to brand strategy. Written by operators, not observers.

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AI Listing Optimization
Catalog Automation
Competitive Intelligence
PPC & Bid Strategy
Brand Analytics
Supply Chain AI
Market Trends
AI Tool Reviews
AI Listing Optimization
Catalog Automation
Competitive Intelligence
PPC & Bid Strategy
Brand Analytics
Supply Chain AI
Market Trends
AI Tool Reviews
What You Get

Intelligence that moves product off the shelf

01

Weekly Briefing

A curated dispatch on the AI tools, tactics, and trends reshaping Amazon — distilled from what we're actually using with our brands.

02

Operator Playbooks

Step-by-step breakdowns of AI workflows for listing optimization, competitive analysis, ad strategy, and catalog management.

03

Tool Reviews

Honest assessments of AI tools for Amazon sellers — tested in production, not in a vacuum. We tell you what works and what's hype.

04

Case Studies

Real results from real brands. Anonymized deep dives into how AI-powered strategies are driving measurable growth on Amazon.

05

Live Workshops

Hands-on sessions where we walk you through implementing AI workflows — from prompt engineering to automation pipelines.

06

Community

A private group of brand operators, Amazon managers, and DTC founders exchanging notes on what's working now.

Latest Intelligence

From the archive

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Deep Dive

We Tested Claude vs. ChatGPT for Amazon Listing Copy. Here's What Actually Converted.

We ran both models across 40 listings in three categories and measured click-through, conversion, and indexing. The results weren't what we expected.

8 min readAI ToolsFeb 2026
Playbook

The AI-Powered Brand Audit: Our 30-Minute Framework

How we audit an entire Amazon catalog in under an hour using AI.

Market Signal

Amazon's AI-Generated Review Summaries Are Changing Buyer Behavior

The data on how AI review summaries are shifting click patterns.

Tool Review

5 AI Tools for Amazon PPC We're Actually Using in 2026

No affiliate links, no sponsorships. Just what's in our stack.

The Ecosystem

More than a newsletter

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Newsletter

Free weekly intelligence at the intersection of AI and Amazon. Tactical, opinionated, and written by practitioners.

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Courses

Live and self-paced courses on AI-powered Amazon operations — from listing optimization to full catalog automation.

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Podcast

Conversations with the operators, founders, and builders using AI to win on Amazon. New episodes weekly.

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Consulting

Custom AI training and implementation for Amazon brands and teams. From audit to adoption, powered by Lab 916.

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Who We Are

Built by an Amazon agency. Powered by AI.

The Algorithm is published by the team at Lab 916 — an Amazon growth agency that manages brands with chaotic marketplace presence and turns them into category leaders.

We don't write about AI in theory. We deploy it every day — optimizing listings, automating catalog operations, analyzing competitive landscapes, and scaling ad programs for established brands.

8+
Years on Amazon
$XXM
Revenue Managed
XX
Brands Served
100%
AI-Enhanced

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