AI × Amazon intelligence for brand operators. Published every Thursday — free in your inbox.
We ran both models across 40 listings in three categories and measured click-through, conversion, and indexing. The results weren't what we expected.
How we audit an entire Amazon catalog in under an hour using AI — and why every brand should do this quarterly.
The data on how AI review summaries are shifting click patterns and what it means for brand strategy, rating management, and product messaging.
A CPG brand came to us with a chaotic Amazon catalog — duplicate ASINs, broken copy, missing A+ Content. Here's exactly how we fixed it with AI in 48 hours.
No affiliate links, no sponsorships. Just what's in our ad stack right now — tested across real campaigns with real spend.
A new wave of sellers are building AI-first operations from day one — leaner teams, faster launches, automated everything. What it means for established brands.
The exact prompts, tools, and validation steps we use to build keyword strategies that actually rank. From seed terms to final indexing check.
The experiment started as a time-saver. It became a masterclass in where AI excels at brand storytelling on Amazon — and where it completely falls apart.
Amazon's AI shopping assistant is reshaping how buyers discover products. We analyzed 500 Rufus responses to understand what it surfaces — and what it buries.
This is issue #1. A letter from the founder on why we started The Algorithm, what we're building, and how we plan to share everything we learn along the way.
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