The Algorithm
AI
& Amazon

AI & Amazon

Conversations with the operators, founders, and builders using AI to win on Amazon. New episodes every week — hosted by Vince Da Costa.

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Episode 12

The Amazon Seller Who Replaced Half His Team With AI Agents

A 7-figure seller shares how he automated listing creation, customer service, and inventory forecasting — and what he wishes he'd done differently.

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Episode 11

Inside Amazon's AI Roadmap: What Rufus, Cosmo, and Project Amelia Mean for Sellers

A former Amazon PM breaks down the AI products Amazon is building internally and how they'll reshape the seller experience over the next 2 years.

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Episode 10

We Built an AI That Writes Amazon Listings Better Than Our Best Copywriter

Lab 916's internal experiment in training a custom model on high-converting Amazon copy — the prompts, the data pipeline, and the surprising results.

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Episode 9

How a DTC Brand Used AI to Launch on Amazon in 30 Days

The founder of a skincare brand shares how she went from zero Amazon presence to $200K/month using AI for everything from keyword research to A+ Content.

Episode 8

The PPC Manager's Guide to AI: What to Automate and What to Keep Human

An Amazon ads specialist with $50M in managed spend on where AI is genuinely outperforming humans in PPC — and the three things you should never automate.

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Episode 7

Building an AI-First Amazon Agency: Why We're Rebuilding Lab 916 From Scratch

Vince Da Costa on the decision to rebuild Lab 916 as an AI-native operation — the tools, the processes, and what it means for clients.

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Episode 6

AI-Generated Product Images Are Coming to Amazon. Are Brands Ready?

A creative director and an e-commerce photographer debate the future of product imagery on Amazon as AI image generation reaches production quality.

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Episode 5

The Claude Workflow That Saved Us 200 Hours on Catalog Cleanup

A step-by-step walkthrough of the exact AI pipeline Lab 916 uses to audit, fix, and optimize large Amazon catalogs at scale.

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Episode 4

What Amazon's Search Algorithm Actually Cares About in 2026

An ex-Amazon search engineer explains how A10 really works, what signals matter most, and how AI-generated content affects ranking.

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Episode 3

AI Tools for Amazon: The Honest Tier List Nobody Else Will Give You

We review every major AI tool for Amazon sellers — from Helium 10's AI features to standalone GPT wrappers — and rank them by actual utility.

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Episode 2

The AI-Native Seller vs. The Incumbent: Who Wins?

A debate between a bootstrapped AI-first seller and a legacy 8-figure brand on whether AI levels the playing field or widens the gap.

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Episode 1

Why We Started This Podcast — and What We Plan to Build

The pilot episode. Vince Da Costa on why AI × Amazon is the most important intersection in e-commerce and what The Algorithm podcast will cover.